2020年IHMA各奖项介绍（二）

IHMA奖项名称：最佳应用装饰/包装产品

获奖作品：Hazen Paper 2020 Calendar (Hazen Paper Company)

1、获奖公司

Hazen Paper Company

2、创意和制作团队哈森纸业公司（独家）

3、应用客户哈森纸业公司

4、应用效果

它是迄今为止最受欢迎的日历，敬请期待2021。

5、此全息图项目有什么重要技术内容

此日历采用了数种全息技术，涉及到日期/月份的hazen-Lens（透镜），天空背景的灰色动态，龙身的动态彩色变化，火焰的双通道效果fire-lens和彩色透镜效果。

IHMA奖项名称：最佳应用防伪产品

获奖者：Micromirror and Hologram LEAD Project (Louisenthal)

1、获奖代表

Micromirror and Hologram LEAD Project

2、创意和制作团队是谁？

Design: Kathrin Hovestadt, Mark Mittelstaedt Feature

设计：Kathrin Hovestadt, Mark Mittelstaedt Feature

Effects: Christian Fuhse & Technical Team Product

效果：Christian Fuhse和技术团队

Manager: Christoph Gebauer

项目负责人：Christoph Gebauer

3、此全息图特色

它是箔膜组合的扩展，可形成微镜LEAD，它也是Hybrid AD Dvance系列的元素。这演示了全息和微镜技术之间的接口，并为我们的LEAD带来明亮动感的微镜效果，呈现出多彩的外观。

4、设计效果和应用

它被开发为Housenote，以演示微镜和全息图在产品组合中的集成。通过设计要求，它展示了箔膜效果和印刷设计的巧妙结合所创造的一种完美讲述。灯塔的光束在两个方向上，以一种非常明亮，动态星爆的效果可视于箔膜上。

尽管其宽度减小仅为10mm，其烟花效果令人惊喜。在金属箔的右侧，我们还可以看到云图案上的3D效果，从而产生深度的视觉效果。全息图可将金属箔上的图像打散，并提供附加的色彩效果。即使在弱光下，也可以令人信服地识别出所有高度发光的微镜效果，并且与专用的全息箔相比，可使钞票概念更强地集成。高度复杂的结构技术可提供理想的防伪保护，并且是钞票领域的市场领导者。

5、此全息项目的安全作用

这是微观（全息）结构和宏观（镜像）结构的复杂组合，这点很重要，因为它集成了传统的，结合动态和3D的微镜功能的全息图。一项挑战了原始、工具生产压印和现代安全LEAD的技术。它很难伪造，即使在弱光下也能快速、轻易地验证。同时它还与所有钞票的基材兼容。

IHMA奖项名称：全息技术创新奖

获奖者：TriSTAR™ Security Thread for Banknote (SURYS)

1、此全息图应用场景

TriSTAR™是用于钞票的新一代防伪线的一部分，该防伪线采用创新技术设计以增强钞票的防伪性。

2、特色和意义

TriSTAR™技术将传统概念和最先进的技术相结合，以改善条带内的颜色变化。该解决方案促进了钞票的认证和公众的接受。

3、安全鉴别方法

垂直颜色偏移：上下移动观察TriSTAR™，三种反射颜色会一一出现，从冷色变为暖色，反之亦然。

旋转变色：当TriSTAR™从横线旋转到纵向时，反射色从冷色变为暖色。

4、此全息图作品有什么重大意义？

这种下一代的钞票条带解决方案将传统概念和突破性技术联系在一起，创造了醒目的安全防伪属性，易于检查和记忆。

解决方案的独特之处在于，通过上下移动来确认钞票时，引人注目的色彩偏移会显示三种颜色。当钞票从横向旋转到纵向时，TriSTAR™还可以显示颜色变化。

该解决方案还因设计中包含的多种效果而脱颖而出，例如磁性功能，透明微缩文字和UV荧光。TriSTAR™专利技术针对2-3mm条带进行优化。

 苏州印象国际贸易部译 

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Best Applied Decorative/ Packaging Product

 Hazen Paper 2020 Calendar (Hazen Paper Company)

1. On whose behalf are you making this nomination？

Your own organisation 

2. Who is the creative and production team？

Hazen Paper Company exclusive 

3. Who was the hologram for？

Hazen Paper Company

4. What was it for and how did it work？

This is the most popular calendar so far. Stay tuned for 2021!

5. What is significant about this hologram project？

Several holographic techniques were integrated for this calendar, included Hazen-Lens behind the dates/ months, Gray motion for the sky background, colour motion for the dragon’s body and 2-Channel fire-lens and colour-motion lens for the fire.

Best Applied Security Product

Micromirror and Hologram LEAD Project (Louisenthal)

1. On whose behalfare you making this nomination？

Your own organisation

2. Who is the creative and production team？

Design: Kathrin Hovestadt, Mark Mittelstaedt Feature

Effects: Christian Fuhse & Technical Team Product

Manager: Christoph Gebauer
 

3. Who was the hologram for？

It is an extension to the foil portfolio generating a micromirror LEAD. It is also an element of a Hybrid ADDvance housenote series. This demonstrates the interface between Hologram and Micromirror technologies, and it gives our LEAD the bright and dynamic micromirror effects a colourful appearance.

4. What was it for and how did it work？

It was developed as a Housenote to demonstrate micromirror and hologram integration in the product portfolio. Through the design imperative, it demonstrates a perfect story-telling created with an intelligent combination of foil effects and the printed design. The beam of light of the lighthouse is visualized as a very luminous, bright and dynamic Starburst Effect on the foil – in both directions of the lighthouse.

Despite its reduced width of only 10mm, it is a surprising firework of features. On the right side of the foil, we can also see magnificent omnidirectional 3D effects on the cloud motifs that create the illusion of depth. In front of the clouds, seagulls are depicted with a vaulting effect, which only increases the impression of depth. Holograms break up the image on the foil and provide it with additional color effects. Even in low light, all highly luminous micromirror effects can be convincingly identified and make a considerably stronger integration into the banknote concept possible than exclusively holographic foils. The highly complex structural technology provides ideal protection against counterfeiting and is a market leader in the banknote field.

5. What is significant about this hologram project？

This is a complex combination of micro (Holo)- and macro(Mirror)-structures. This is significant in that it integrates a traditional hologram, with a micromirror feature incorporating dynamics and 3D. A technical challenge for origination, tool production, embossing an production of an modern and secure LEAD stipe. It is extremely difficult to counterfeit, and is quick and easy to authenticate, even in low light. It is also compatible with all banknote substrates.

Innovation in Holographic Technology

TriSTAR™ Security Thread for Banknote (SURYS)

1. Who was the hologram for？

TriSTAR™ for thread is part of a new generation of security thread for banknotes, designed with disruptive technologies to strengthen the security of banknotes.

2. What was it for and how did it work？

TriSTAR™ technology combines traditional concept and state-of-the-art technologies to improve color changing within a thread. This solution facilitates the authentication of the banknote and its adoption by the public

3. Authentication can be conducted as follows: 

Vertical color shift: when the TriSTAR™ thread is observed with an up and down movement, three reflective colors appears one by one, shifting from cold to warm colors and vice-versa.

Color change by rotation: when the TriSTAR™ thread is rotated from landscape to portrait view, the reflective color changes from a cold, to a warm color.

4. What is significant about this hologram project?

This next-generation solution for banknote thread links traditional concepts and breakthrough technologies, creating a striking security feature for banknote threads, easy to check and memorize.

The uniqueness of the solution lies in the dramatic colorshift showing three colors when the note is checked with an up and down movement. TriSTAR™ also reveals a color change when the note is rotated from landscape to portrait view.

This solution also stands out due to the great variety of effects included in the design for a complete customization such as: magnetic features, see-through micro-texts and UV fluorescence.

TriSTAR™ patented technology is optimized for 2 to 3 mm threads